The Facebook Like component is an important aspect of the Facebook Page, but engaging the target audience is our main focus. It does not benefit a company to have 1,000,000 fans if they are unable to stimulate those fans. Even worse, if the fans are hiding posts from their News Feeds, then no one is seeing any of your content. We do not promise any specific number of fans, as we are interested in the quality of fans over the quantity. We strive to build our Pages through organic means, creating a strong brand and loyal fan base. This in turn will expand the reach of the word of mouth, or in the case of Facebook, word of News Feed.